Ad Tracker — campaign analytics
An open-source Laravel application for monitoring marketing campaigns — URL tracking, link cloaking, campaign performance analysis and analytics reporting.
Source code 1 min read
- Client
- Personal project
- Industry
- Marketing analytics
- My role
- Creator
- Timeline
- Personal project
Tech stack
- Laravel
- PHP
- MySQL
- JavaScript
Overview
Ad Tracker is a personal, open-source Laravel application for monitoring and analysing marketing campaign performance — the tool marketers need to know which links and campaigns actually work.
The challenge
- Marketers need to know where clicks come from and which campaigns perform.
- Tracking links should be clean and shareable rather than exposing raw destination URLs.
- Reports have to be clear enough to act on.
Approach & solution
- URL tracking and link cloaking to capture campaign traffic behind clean links.
- Campaign performance analysis with detailed analytics reporting.
- Laravel’s MVC architecture for a maintainable codebase.
- A responsive interface with straightforward navigation and actionable insights.
Architecture
Cloaked links redirect visitors while capturing click data, which feeds campaign-level reports.
- Tracked link Cloaked URL
- Redirect & capture Click events
- MySQL Campaign data
- Reports Performance analytics
Results & impact
- A platform capable of managing multiple campaigns and generating comprehensive performance reports.
- Deeper expertise in Laravel, database management, analytics, debugging and performance tuning.
Facing a similar challenge?
I’m always happy to talk through architecture, integrations or delivery. Tell me what you’re building and let’s see if I can help.